If you’re running a Shopify store, you probably already know how important SEO is. It’s what helps people actually find your products on Google instead of your shop sitting quietly in the background. The tricky part is that while Shopify does give you some built-in SEO tools, they don’t always cover everything you need to really stand out. That’s where apps come in.
The right ones can save you a ton of time, fix common SEO issues, and help bring in the kind of organic traffic that turns into paying customers. The problem is—there are so many apps out there, it’s hard to know which ones are truly worth it.
That’s why we’ve done the heavy lifting for you. After testing and reviewing dozens of options, we’ve narrowed it down to the best SEO apps for Shopify.
These are the ones that make a real difference, whether you’re just starting your first store or already managing a bigger one.
5 Best SEO Apps for Shopify in 2025
We tested over two dozen Shopify SEO apps to see which ones are worth using. Since measuring long-term impact is tricky, we focused on features, ease of use, pricing, and overall performance.
To be honest, most apps didn’t live up to the hype, and narrowing it down to just seven worthwhile options was more challenging than expected—but these are the ones that stood out.
1. TapitaSEO - A Rising Star Among the Best SEO Apps for Shopify
TapitaSEO is one of the newer names in the Shopify SEO app market, created by the team behind Tapita page builders. Since its launch in March 2023, it has quickly grown in popularity, gaining more than a thousand reviews in a short time. Its rapid adoption shows that TapitaSEO is not just another app—it’s a serious contender for merchants looking to improve their site speed and search performance.
Our Review
TapitaSEO is one of the newer names in the Shopify SEO app market, created by the team behind Tapita page builders. Since its launch in March 2023, it has quickly grown in popularity, gaining more than a thousand reviews in a short time. Its rapid adoption shows that TapitaSEO is not just another app—it’s a serious contender for merchants looking to improve their site speed and search performance.
Key Features
- Page Speed Optimizer: Improve your website’s loading time with one click.
- SEO Audits: Get both a global summary and detailed page-by-page breakdown.
- Google Integration: Connect seamlessly with Google Search Console.
- Keyword Generator: Research keywords, though limited on lower plans.
- Alt-Text Automation: Use templates to optimize product images.
- Broken Link Fixing: Identify and repair broken links easily.
- Structured Data Setup: Configure schema for better search visibility.
Pros
- Generous free plan.
- Effective one-click speed optimization.
- Clear and detailed SEO audits.
- Integrated with Google tools.
Cons
- Complicated pricing structure.
- No automation for titles or descriptions.
- Limited keyword research on basic plans.
Pricing
Tapita offers a free plan, with paid options ranging from $29.99 to $49.99/month depending on your needs. The pricing can be a little tricky, as costs increase if you need more audits or keyword research, but the free plan is generous enough to start with.
Who should use TapitaSEO?
TapitaSEO works well for everyone from solo entrepreneurs to large companies. Whether you’re just starting or managing a big business, this app offers tools that can help improve your store’s search rankings.
After testing dozens of tools, I found TinyIMG to be one of the best SEO apps for Shopify. Originally built as an image optimization app, it has now evolved into a full suite of SEO and speed tools. It’s easy to use, beginner-friendly, and packed with features that save time and improve store performance.
Our Review
TinyIMG stands out because it goes beyond just image compression. I especially liked the bulk metadata and alt text editing, which saves hours of manual work. The app also includes site audits to highlight SEO issues and offers one-click fixes like hiding pages from sitemaps or adding JSON-LD.
Another highlight is its speed optimization features. With lazy loading, asset preloading, and top-quality image compression, your site loads faster, which helps improve both user experience and rankings. In my tests, PNG files were compressed by up to 94% and JPGs by 54% without losing quality. Plus, the app recently added AI-powered meta descriptions and schema markup, making it easier for search engines to understand your content and boosting click-through rates.
Key Features
- Image Optimization: Compresses product and blog images with multiple quality settings.
- Speed Boost: Includes lazy loading, asset preloading, and filename optimization.
- Broken Link Checker: Finds broken links and adds 301 redirects automatically.
- Bulk Metadata & Alt Text Editing: Save time by optimizing many pages at once.
- Schema Integration: Adds structured data for better search visibility.
- Sitemap Manager: Hide or noindex pages with one click.
AI Meta Descriptions: Generate optimized descriptions directly in the dashboard.
Strenghts
- Easy to use and quick to set up.
- Excellent image compression and speed optimization.
- Automated SEO features like bulk edits and JSON-LD.
- Broken link checker with auto-redirects.
- 24/7 customer support via live chat.
Limitations
- The free version doesn’t fix broken links.
- Focuses more on speed than full SEO coverage.
Pricing
Plans range from Free to $39.99/month, with a generous free plan available.
Who Should Use TinyIMG?
TinyIMG is perfect for solo business owners, beginners, and growing Shopify stores that want simple but effective SEO tools. Even larger companies can use it to handle image-heavy stores and page speed issues.
Avada has quickly become one of the best SEO apps for Shopify, with over 5,000 reviews in just a few years. It’s designed to help both beginners and advanced merchants improve their store’s SEO with ease. While it may not be the cheapest option, it packs in a wide range of tools that make optimization much more manageable.
Our Review
We found Avada easy to install and simple to use. The dashboard is clean, and fixes are displayed in an organized way, making it beginner-friendly. Advanced merchants will also appreciate the automation and external integrations. That said, the app does add extra code files to your Shopify theme, which may concern some users. if you want a reliable, all-in-one tool. It’s useful for larger stores that value automation, but also a strong option for beginners thanks to its clear dashboard and SEO Academy.
Key Features
- SEO Audit & Dashboard: A clear summary of your store’s SEO health, with page-by-page scoring and suggested fixes.
- Meta Tag & Keyword Management: Edit keywords, preview meta tags, generate metadata, and adjust URL handles.
- Image Optimization: Unlimited image compression on paid plans (68% for PNGs, 9% for JPGs in tests).
- 404 Tracking & Broken Link Fixing: Easily identify and repair dead links.
- JSON-LD Setup: Structured data support for better search engine results.
- External Integrations: Works with Google Search Console, Pinterest, and more.
- SEO Academy: A built-in guide to help beginners learn the basics.
Pros
- Unlimited image compression (paid plans).
- Wide range of SEO features.
- Clean, user-friendly dashboard.
Cons
- Higher subscription cost than some competitors.
- May lower site speed for some stores.
- Updates theme files without prior notice.
Pricing
Avada offers a free plan, with paid subscriptions starting at $34.95/month and going up to $99/month. The higher pricing can be a drawback compared to competitors like TinyIMG, but Avada offers more features under one roof.
Who should use Avada?
For merchants seeking the best SEO apps for Shopify, Avada delivers exceptional value despite its premium pricing. The combination of automation, comprehensive features, and beginner-friendly design makes it ideal for stores that are serious about improving their search rankings and overall performance.
Booster SEO is one of the most popular Shopify SEO apps, with thousands of positive reviews from store owners. Explicitly designed for Shopify, it acts as a full-suite optimization tool that takes care of everything from meta tags to image optimization. For many, it’s considered one of the best SEO apps for Shopify because of its automation features and ease of use.
Our Review
Installing Booster SEO is fast and simple, and the dashboard is well organized by page type (product, collection, etc.). The AutoPilot section is helpful, grouping all automation tools in one place. These features make it easy to improve your SEO without getting lost in technical details. However, we did notice that the app sometimes makes automatic theme changes that are difficult to reverse. The free plan is also very limited, so most users will need to upgrade to benefit from the app. If you want an autopilot solution that handles both technical SEO and image optimization, this is one of the best SEO apps for Shopify to consider.
Key Features
- SEO Score Tracking: Monitor optimization for every page.
- Alt Text & Metadata Automation: Auto-generate image alt text, titles, and meta descriptions.
- Issue Fixing: Automatically detect and fix SEO issues and broken links.
- Sitemap & Schema: Generate JSON-LD structured data and sitemaps for better search visibility.
- Image Optimization: Compress and optimize images for faster loading.
- Weekly Image Sync: Keep product images optimized automatically.
- Human SEO Services: Available in the top-tier plan for extra support.
Strengths
- Complete SEO solution with tons of features.
- Intuitive and beginner-friendly.
- Automates tedious tasks like alt text and meta tags.
- Great for saving time and improving site speed.
Weaknesses
- The free plan has almost no features.
- Automatic theme changes can be confusing.
- Expensive compared to some competitors.
Pricing
The free plan is very limiting with premium tiers ranging from $39/month to $199/month. A 7-day trial is available for testing.
Who should use Booster SEO?
Booster SEO is ideal for small to mid-sized businesses as well as larger companies. Beginners will appreciate the simple setup and intuitive dashboard, while bigger stores can benefit from its more advanced automation tools.
Yoast SEO is one of the most recognized names in the SEO world, long trusted by millions of WordPress users. Its arrival on Shopify has been welcomed by store owners looking for a reliable way to optimize their pages for search engines. While it doesn’t try to do everything, it focuses on content optimization and does it brilliantly, making it a strong addition to the list of the best SEO apps for Shopify.
Our Review
Installing Yoast SEO is quick, and it’s thoughtful enough to ask permission before making theme changes. The app gives each page an SEO and readability score, guiding you to make improvements that boost both search rankings and user experience. While it doesn’t cover areas like speed optimization, backlinks, or automation, the advice it offers is highly actionable. For best results, many merchants pair Yoast SEO with other Shopify SEO apps to create a complete toolkit.
Yoast SEO may not be an all-in-one solution, but its focus on content optimization makes it one of the best SEO apps for Shopify. If you want clear, real-time guidance to improve your product and collection pages, this app is a simple yet powerful choice.
Key Features
- SEO Titles & Metadata: Edit titles, slugs, and meta descriptions.
- Readability & SEO Scores: Get instant feedback on how well your content is optimized.
- Structured Data: Adds JSON-LD automatically, helping Google understand your site.
- Default Settings: Set consistent rules for how your pages appear in search results.
- Real-Time Feedback: See optimization suggestions as you write.
Pros
- Exceptional scoring system that’s proven effective.
- Simple installation with one-click removal option.
- Readability analysis helps create better content.
- Seeks consent before altering themes.
Cons
- Limited feature set compared to comprehensive SEO suites.
- Works best when combined with other SEO tools.
- Focuses mainly on scoring rather than automation.
Pricing
Yoast SEO is priced at $19/month, making it one of the more affordable premium SEO apps available on Shopify.
Who should use Yoast SEO?
Yoast SEO is ideal for solo entrepreneurs and beginners who want clear guidance on improving their content. It’s designed for users who prefer a straightforward setup without overwhelming technical details.
Should you use an SEO app for Shopify?
Using the best SEO apps for Shopify can significantly boost your store’s performance through improved site speed, better user experience, and higher search rankings. These tools help with essential tasks like image compression, broken link fixes, and structured data implementation. While TinyIMG stands out for its excellent value and comprehensive automation features, the right choice depends on your specific needs and store size.
Remember, even the best SEO apps for Shopify are just one piece of the puzzle. Success requires combining these tools with solid keyword research, quality content, and strong backlinks to achieve lasting results.
